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Author: J. Erika

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If you’ve ever thought about selling your business – or buying one – you’ve probably heard the term business broker. But what exactly does a business broker do, and why does having the right team on your side make such a difference? At Sam Goldenberg & Associates (SGA), we help people buy and sell small businesses throughout New Mexico, from Santa Fe and Albuquerque to Las Cruces and the smaller towns in between. We’ve represented everything...

06 November, 2025

Buying a business is exciting, but it can also feel like taking a leap into the unknown. That’s where due diligence comes in: it’s the flashlight buyers use to shine into all the corners before they commit. But like with any tool, its value depends on how it’s used: Too little light leaves shadows; too much creates glare that makes it harder to see. What Due Diligence Is Meant to Do Due diligence is a buyer’s opportunity...

25 September, 2025

Multiples can be tricky to figure out when valuing a business. Lots of opinions float around, most stemming from imperfect information. For example, Aunt Agatha’s hairdressers say that her husband’s cousin sold his widget manufacturer for three million dollars based on a multiple of five. What the hairdresser didn’t mention is that this price included $800,000 worth of inventory – an amount well above the industry average. Misunderstanding the details of a deal can lead...

15 January, 2025

For many New Mexico small business owners, selling a business is one of the most challenging and complex financial decisions they’ll face. More than just a source of income, a business often represents years of hard work, dedication, and personal accomplishment. Finding the right buyer and structuring a mutually beneficial deal can be both emotional and complicated. As the most well-established firm among New Mexico business brokers, Sam Goldenberg & Associates has been helping small business...

07 January, 2025

When buying or selling a business, “goodwill” often comes up in discussions. Most buyers and sellers understand that goodwill refers to the intangible assets of a business—its brand reputation, loyal customer base, long-standing vendor relationships, and community presence. What’s less clear is how to value goodwill. While it’s straightforward to set a fair market value on tangible assets, putting a dollar value on something as intangible as customer loyalty can present a more challenging concept. A...

02 January, 2025

Selling a business is an exciting process, but it also involves a degree of complexity and preparation that may come as a surprise. Sam Goldenberg & Associates works diligently to prepare the business prospectus, present a high-level of overview its financial performance, and launch it on the various online businesses-for-sale platforms. While these are all critical first steps, most business buyers will have a lot of follow-up questions. It’s more surprising when they don’t. Buyers aren’t...

18 December, 2024

Buyers and sellers’ viewpoints may diverge on what a business is worth. Different priorities, emotions, and approaches to valuation can create a gap between what sellers believe their business is worth and what buyers are willing to pay. When both parties have a clear picture of the business’s financial health and potential, they are more likely to arrive at a mutually agreeable valuation. Emotional Attachment vs. Objective Evaluation For many sellers, their business often represents years of...

02 December, 2024

Selling a business is an exciting milestone, but it also comes with complexities that may catch you off guard. At Sam Goldenberg & Associates, we collaborate closely with you to prepare a compelling business prospectus, provide a high-level overview of financial performance, and launch your listing across various online platforms. These critical first steps lay the foundation, but they’re just the beginning. Many prospective buyers will follow up with additional, detailed questions—and it’s surprising when...

18 November, 2024

With 3.65 million baby boomers reaching retirement age every year, a historic number of small business owners are looking to pass the torch. As impressive as that number is, according to the International Business Brokers Association (IBBA), only about 20% to 30% of businesses brought to market every actually find a buyer. [su_spacer size="5"] That’s a sobering statistic. [su_spacer size="5"] While you can point to rising interest rates, tight labor markets, recent inflation, and evolving buyer expectations, the reality...

14 November, 2024

If you’re looking to buy a business in New Mexico, you may have found few options that check all your boxes. Many buyers begin with a list of “must-haves”: high profit margins, minimal competition, low staff turnover, and a stable history of growth. Ideally, they want a business that doesn’t depend on the seller’s expertise, allowing them to work fewer hours or even run the business remotely. Such criteria makes perfect sense, but rarely will a...

11 November, 2024

The market of buyers for small Main Street businesses, not only in New Mexico but throughout the United States, is dynamic and steadily evolving. Over the past decade, demographic shifts, broader economic trends, and evolving buyer motivations have had an effect on the types of businesses sought out. Just as before, buyers look for businesses that have strong and reliable financial performance, but an ever-growing pool of buyers look for opportunities that they can bring...

07 November, 2024

BizBuySell just published its latest quarterly Insight Report. According to this market watcher, 2024’s third quarter posted its fifth consecutive quarter of year-over-year gains, representing a 5% growth over 2023 but slipped 2% from the last quarter. This decline is attributed to business sellers waiting to see the outcome of the upcoming election and hoping to take advantage of further anticipated interest rate cuts, something we’ve been observing as well. While more intuition than anything...

01 November, 2024

It’s easy to see why buyers focus on a business’s finances during due diligence. But P&Ls and balance sheets only tell part of the story—they show how the business performed under the previous owner’s watch. Now it’s your business, and you’re the X-factor. With so much activity leading up to getting to the closing table, it's often easy to get swept away in all this activity and not give much thought into what happens next....

31 October, 2024

Teya Vitu for The New Mexican writes: A San Francisco Bay-area boutique hotel chain with a dozen properties is expanding in Santa Fe. Redwood City, Calif.,-based Concept Hotel Group bought the Guadalupe Inn bed and breakfast at 604 Agua Fría St. on Dec. 14. The chain first entered the Santa Fe market in 2017 with the Sage Hotel. It acquired the Super 8 in late 2019 and remodeled it into Coyote South, reopening in June 2020, and...

02 January, 2024

New Mexico is a land of diverse people, cultures, and economic opportunities. Over the years, the state has become an attractive market for a profound landscape of industries that are flourishing and continuously expanding. The growth of many emerging industries has increased job opportunities and attracted numerous high-tech companies to the region. Renewable energy, Film and Digital Media, Tourism and Hospitality, as well as Agriculture and Food Processing are four industries that have especially seen...

28 July, 2023