Buyer Articles

Santa Fe has a perfectly good greatest hits list: Ten Thousand Waves, The Georgia O’Keeffe Museum, Canyon Road, Meow Wolf, and Museum Hill to name just a few. All of them are worth your time, but if you’re a repeat visitor who’s already done this circuit, the traveler whose idea of a good time involves a ghost town and a buffalo named Harley, or anyone looking for that serendipitous discovery, this series is for you. We’re...

There's no shortage of advice about what to ask when buying a business. Lists circulate freely, and most of them cover the same ground: financials, customer concentration, employee retention, legal exposure. While all this is solid advice, a boilerplate list will only get you so far. It’s not the same as knowing how to phrase the questions, where to push deeper, and when to sit back and allow one question to organically build upon the...

Simply put, due diligence is how you make sure the business you think you're buying is actually the business you are buying;  not the business the seller describes or that the listing presents online, but the actual operating business: its customers, revenue, cash flow, habits, and risks. It sounds straightforward. In practice, it's where some deals go sideways. Pajarito Window Washing: a Hypothetical Example To illustrate this, let’s look at a small window washing operation that consists of...

Buying a business is often framed as a process. And it is with clear steps: NDA, LOI, financing, due diligence, legal review. But if you’ve been around enough transactions, a pattern starts to emerge. Some buyers move through that process and close. Others stall out, get overwhelmed, or walk away. It’s usually not because of one dramatic issue. More often, it comes down to how the buyer shows up from the beginning. Here are a few traits...

Buyers often spend a lot of time focused on the deal itself - price, terms, structure. Less time is spent really thinking what they actually want out of it. That distinction tends to matter more than it seems. Start With Your Own Motivations Before getting into tactics, it’s worth stepping back and understanding what you want out of the transaction. Most buyers are not driven by a single objective, and those motivations are rarely clean or separate. You...

Buying your first business is one of those decisions that feels equal parts exciting and a little overwhelming. For a lot of people, the appeal is obvious. You get control over your work, more upside financially, and the chance to build something that’s actually yours. But getting from “this sounds interesting” to actually owning a business takes more than instinct. It takes some structure, a bit of patience, and usually the right people around you. Here’s how...

Risk reduction is one of the strongest arguments for acquiring an existing business rather than starting from scratch. And it's true – you're buying a proven model with established customers, trained employees, vendor relationships, and brand recognition. You're not guessing whether the market exists or whether anyone will pay for what you're offering. The business has already answered those questions. Buying a business lowers risk, but it doesn’t remove it. Think of it as joining a...

Purchasing an existing business offers a level of predictability and stability that launching a startup simply cannot provide. No matter how innovative or well-researched a new business idea may be, it will always involve uncertainty. Even with meticulous planning and support, new ventures often fail. In contrast, an established business has a documented operating history and a track record you can evaluate before making a decision. The past performance of an existing company will give you...

Once you begin applying for an SBA 7(a) loan, one question comes up quickly and repeatedly: What experience do you have in this line of business? This isn’t arbitrary. The SBA and its participating lenders are trying to assess execution risk. All things equal, a buyer with firsthand industry experience is statistically less likely to stumble in the first critical years of ownership. Prior business ownership strengthens the case further. That logic is sound. The difficulty comes when...

For much of the last decade, the idea of a “Grey Tsunami” dominated coverage of small business ownership. As Baby Boomers, now about aged 62 to 80, retired en masse, we were told to expect an eye-watering handoff of wealth and assets to younger generations. Its effects would be felt across finance, real estate, and small business ownership. After all, Boomers own just over half of U.S. small businesses, according to Census data. The implication was...

Most first-time buyers come into the process with a stack of articles and checklists, but the actual experience of buying a business rarely matches the neat diagrams. To show what the journey really looks like, let’s follow Marcus and Paul as they work through the acquisition of Opus Bookstore, a long-standing community fixture that fits their investment criteria and their lifestyle goals. The Inquiry, the NDA, and the Personal Financial Statement After weeks of browsing listings, Marcus...

Buying a small business isn’t about acquiring a passive investment. It’s about gaining economic agency. In New Mexico, most small businesses are owner-driven operations where your decisions shape the outcome. That isn’t a drawback of the market. It’s what gives buyers the ability to guide the trajectory rather than wait for someone else’s judgment to create value. For many Main Street and lower-middle-market deals, buyers aren’t purchasing a hands-off profit engine. They’re buying an operational base...

Taking over a small business is a lot like moving into a new home. Everyone brings their own habits, preferences, and priorities. The previous owners may have loved their Tuscan kitchen, completely unaware of just how dated it now reads. They weren’t wrong; they simply stopped seeing it. The same thing happens in small businesses every day. Even the best-run companies develop blind spots. The owner has been walking past those overstuffed shelves, disorganized files, or tired...

If you’ve ever thought about selling your business – or buying one – you’ve probably heard the term business broker. But what exactly does a business broker do, and why does having the right team on your side make such a difference? At Sam Goldenberg & Associates (SGA), we help people buy and sell small businesses throughout New Mexico, from Santa Fe and Albuquerque to Las Cruces and the smaller towns in between. We’ve represented everything...

Securing funding to start or grow a small business can be daunting, especially for first-time entrepreneurs. Fortunately, the Small Business Administration (SBA) offers valuable support through its lending programs. Whether you’re looking to buy a business, expand an existing one, or purchase a franchise, SBA loans can help make your entrepreneurial dreams a reality. Here’s an overview of how SBA lending works and how you can leverage it to your advantage. What Are SBA Loans and...