25 Sep Sam Goldenberg & Associates Announces Sale of Inside Santa Fe
Sam Goldenberg & Associates is pleased to announce the successful sale of Inside Santa Fe, the well-regarded luxury travel guide founded by Rob Ettenson. For years, the guide has served as a cornerstone of Santa Fe’s tourism industry.
When Rob engaged SGA earlier this year, we were impressed by the publication’s resilient distribution model and strong performance in a shifting media landscape. Once brought to market, Inside Santa Fe attracted interest from qualified buyers around the country.
The business was ultimately acquired by Joe Kelley and Carolene (“Carol”) Strachan, long-time Santa Fe residents with deep roots in the local hospitality and retail sectors. Joe managed La Posada of Santa Fe from 2015–2019, capping an impressive career in hospitality, while Carol brings hands-on experience in Santa Fe’s luxury retail market. Their background and perspective make them a natural fit to carry the magazine into its next chapter.
The sale was finalized in early September. We extend our congratulations to Rob, Joe, and Carol, and look forward to seeing Inside Santa Fe’s legacy continue to thrive.
[Read more in the Santa Fe New Mexican here.]
