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Author: Sam Goldenberg & Associates

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When business owners begin thinking about selling, it’s easy to picture a single type of buyer. In reality, businesses attract a wide variety of buyers, each with different motivations, financial resources, and long-term goals. Understanding who these buyers are can help you better position your business and set realistic expectations throughout the sales process. While every transaction is unique, most buyers fall into a handful of common categories. Each offers distinct advantages, and each presents its...

28 August, 2026

How Can Understanding the Buyer’s Perspective Help You Sell a Business? Selling a business is not just about finding someone with the financial resources to make an offer. It’s about finding someone who is prepared to make one of the largest professional and financial decisions of their life. For many buyers, acquiring a business means leaving a stable career, investing a substantial portion of their savings, taking on debt, and assuming responsibility for employees, customers, and the...

21 August, 2026

For many New Mexico business owners, their small business is one of their largest financial assets. Despite that, few have a realistic understanding of what that asset might be worth, and even fewer have a solid grasp on what drives value in a sale. That may seem inconsequential if selling is still years away, but putting a value on your business is more than an exit-planning exercise. It can help you make better decisions today, identify...

14 August, 2026

Starting a business with a friend, colleague, or someone in your family can feel uncomplicated at first. Because a level of trust already exists, business owners often make the mistake of skipping a formal partnership agreement. Unfortunately, even strong relationships can run into headaches when expectations are not clear. You never know when disagreements can arise over issues such as responsibilities or future decisions. Why Have a Partnership Agreement?  A partnership agreement is one of the most...

07 August, 2026

Successful Deals Rely on Questions At the heart of any good deal is a series of questions. Selecting a business that is right for you is about asking the right questions and probing deeper when those answers seem problematic. Brokerage professionals are an essential ally in the negotiation process as they possess the skills necessary to complete complex deals. The Importance of Proper Communication and Understanding Without a degree of mutual understanding, it is quite difficult for parties...

31 July, 2026

Have You Investigated These Key Points? Maintaining a cool head is essential when buying any business. Many businesses may seem like an excellent opportunity at first glance, only to unravel once carefully evaluated. Your excitement about owning a particular business must take a back seat to the cold, brutal facts. In this article, we’ll explore the most important questions that any buyer must look at before agreeing to any deal. The Performance of the Business  You, as a...

24 July, 2026

If you’ve ever applied for a mortgage or loan, you’re likely already quite familiar with the concept of collateral. Collateral is an asset that is pledged to secure a loan. It offers lenders a way to recover losses when borrowers default. When it comes to buying a business, prospective buyers typically assume that they will need substantial personal assets to qualify for financing. While collateral can no doubt strengthen a loan application, it is interesting to...

17 July, 2026

Receiving an offer on your business is a major milestone, but experienced buyers, sellers, and advisors know that an accepted offer is only one step in the transaction process. The real challenge is navigating the weeks (or sometimes months) between an agreement and a successful closing. While some deals are derailed by unforeseen events, most transactions succeed or fail based on preparation, communication, and expectations. Here are four factors that consistently contribute to successful business sales. 1. Alignment...

10 July, 2026

Ask a business owner what their company sold for and they'll give you one number. Ask them what they actually walked away with — after debt payoff, taxes, the working capital adjustment, and the seller note that's still being paid down — and you'll get a very different answer, usually accompanied by a story. Here's the uncomfortable truth from the intermediary's side of the table: two offers with the same headline price can differ by hundreds...

19 June, 2026

When a business changes hands, the lease attached to it can be just as important as the business itself. This is especially true for restaurants, retail stores, salons, and other companies that rely heavily on location and customer traffic. A strong location can add value to a business. However, the downside of the equation is that a problematic lease can create unexpected headaches for both buyers and sellers. For anyone considering the purchase of a business,...

30 May, 2026

There's no shortage of advice about what to ask when buying a business. Lists circulate freely, and most of them cover the same ground: financials, customer concentration, employee retention, legal exposure. While all this is solid advice, a boilerplate list will only get you so far. It’s not the same as knowing how to phrase the questions, where to push deeper, and when to sit back and allow one question to organically build upon the...

16 May, 2026

Buyers often spend a lot of time focused on the deal itself - price, terms, structure. Less time is spent really thinking what they actually want out of it. That distinction tends to matter more than it seems. Start With Your Own Motivations Before getting into tactics, it’s worth stepping back and understanding what you want out of the transaction. Most buyers are not driven by a single objective, and those motivations are rarely clean or separate. You...

02 May, 2026

Buying your first business is one of those decisions that feels equal parts exciting and a little overwhelming. For a lot of people, the appeal is obvious. You get control over your work, more upside financially, and the chance to build something that’s actually yours. But getting from “this sounds interesting” to actually owning a business takes more than instinct. It takes some structure, a bit of patience, and usually the right people around you. Here’s how...

14 March, 2026

Purchasing an existing business offers a level of predictability and stability that launching a startup simply cannot provide. No matter how innovative or well-researched a new business idea may be, it will always involve uncertainty. Even with meticulous planning and support, new ventures often fail. In contrast, an established business has a documented operating history and a track record you can evaluate before making a decision. The past performance of an existing company will give you...

10 January, 2026

Your LinkedIn profile is your digital storefront. It tells your professional story before you ever say a word. Business owners who present themselves with clarity and professionalism immediately earn the trust of others. A polished profile should highlight your expertise and showcase your achievements. If you’re preparing for a sale, your profile can convey your company’s strengths and appeal to potential acquirers. If you’re exploring acquisitions, it can demonstrate your strategic vision. Either way, clarity and...

06 December, 2025