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New Mexico Confidential

The businesses shown for sale on our website vary in price, location and industry, but practically all have one thing in common. Rarely do we disclose the identity. There’s multiple reasons behind this decision. When you buy an established business, you are acquiring more than furniture, fixtures, equipment and leasehold improvements. You are buying a proven model, a good name in the community, and established vendor and customer relationships. The very attributes that make a business successful may be jeopardized when it becomes publicly known that it is for sale.

Message Control

If a business’ for-sale status begins to circulate in the community, some may read this as a sign that the business is distressed. In most instances, the opposite is usually the case. Personal more so than financial reasons tend to drive a business owner’s decision to exit their company. Most sellers wait to go to market until they have a solid, sustained track record of growth. While the business is listed, they continue to focus on growing market share, revenue and bottom line profits. There are other potentially negative consequences. Vendors may begin to identify alternative outlets for their wares or services. Employees become nervous, weigh their options and circulate their resumes. Competitors could be emboldened to poach employees or encroach upon their customer base. Confidentiality allows the seller and the ultimate new owner to control this message. The latter decides when it makes sense to make this information publicaly known. Some wait a month or longer after the paperwork is officially inked to have the time to secure important relationships.