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When buying or selling a business, “goodwill” often comes up in discussions. Most buyers and sellers understand that goodwill refers to the intangible assets of a business—its brand reputation, loyal customer base, long-standing vendor relationships, and community presence. What’s less clear is how to value goodwill. While it’s straightforward to set a fair market value on tangible assets, putting a dollar value on something as intangible as customer loyalty can present a more challenging concept. A...

02 January, 2025

If your business interacts with customers, it’s inevitable that at some point, you will receive customer complaints or negative feedback. The key to turning these situations into opportunities is how you handle them. Ignoring or dismissing customer complaints can damage your brand’s reputation and customer loyalty. However, addressing these issues effectively can improve your operations, boost customer satisfaction, and even create positive PR for your business. Here’s how to approach customer feedback and complaints in...

21 December, 2024

Selling a business is an exciting process, but it also involves a degree of complexity and preparation that may come as a surprise. Sam Goldenberg & Associates works diligently to prepare the business prospectus, present a high-level of overview its financial performance, and launch it on the various online businesses-for-sale platforms. While these are all critical first steps, most business buyers will have a lot of follow-up questions. It’s more surprising when they don’t. Buyers aren’t...

18 December, 2024

Before delving into the specific steps that benefit business owners who are looking to sell quickly, it’s crucial to understand the buyer’s viewpoint. For many buyers, purchasing a business is a once-in-a-lifetime event, often involving significant personal and financial risk. Therefore, sellers must take proactive steps to ensure their business is as appealing and risk-free as possible.  There are three key areas to focus on for a successful exit:  Prioritizing Pre-Diligence Reducing Perceived Risk Engaging the Right Professionals By focusing...

14 December, 2024

While learning that you have a serious buyer for your business may feel like a cause for celebration, it’s important to hold off on the champagne. The journey from a buyer expressing interest to a finalized sale involves several steps, and your business broker or M&A advisor will play a crucial role in guiding you through the process. Step 1: Preparing the Offer Once a buyer is genuinely interested in your business, your broker will help you...

03 December, 2024

Buyers and sellers’ viewpoints may diverge on what a business is worth. Different priorities, emotions, and approaches to valuation can create a gap between what sellers believe their business is worth and what buyers are willing to pay. When both parties have a clear picture of the business’s financial health and potential, they are more likely to arrive at a mutually agreeable valuation. [su_spacer size="10"] Emotional Attachment vs. Objective Evaluation For many sellers, their business often represents years...

02 December, 2024

Selling a business is an exciting milestone, but it also comes with complexities that may catch you off guard. At Sam Goldenberg & Associates, we collaborate closely with you to prepare a compelling business prospectus, provide a high-level overview of financial performance, and launch your listing across various online platforms. These critical first steps lay the foundation, but they’re just the beginning. Many prospective buyers will follow up with additional, detailed questions—and it’s surprising when...

18 November, 2024

As a business owner, one of your ongoing priorities should be finding ways to save money. Ultimately, this will boost your bottom line and make your business more attractive to buyers. Let’s take a look at some strategies to run a more efficient and cost-effective business.  1. Consolidate Services for Better Deals There are many clever ways to save money, and some are easier than others. One simple strategy is to consolidate your service providers. By choosing...

16 November, 2024

With 3.65 million baby boomers reaching retirement age every year, a historic number of small business owners are looking to pass the torch. As impressive as that number is, according to the International Business Brokers Association (IBBA), only about 20% to 30% of businesses brought to market every actually find a buyer. [su_spacer size="5"] That’s a sobering statistic. [su_spacer size="5"] While you can point to rising interest rates, tight labor markets, recent inflation, and evolving buyer expectations, the reality...

14 November, 2024

If you’re looking to buy a small business, you’ve probably found few options that check all your boxes. Many buyers begin with a list of “must-haves”: high profit margins, minimal competition, low staff turnover, and a stable history of growth. Ideally, they want a business that doesn’t depend on the seller’s expertise, allowing them to work fewer hours or even run the business remotely. [su_spacer size="10"] While these criteria make sense, the reality is that no small...

11 November, 2024

Most business owners fret about whether they are asking too much or not enough for their goods or services. This dilemma keeps many prospective sellers up at night. Ask too much, and you may fail to attract enough customers; ask too little, and you’re cutting yourself short. In this article, we’ll examine how to determine if you are charging the right amount for your goods and services. Many business owners begin working with an M&A advisor...

09 November, 2024

The market of buyers for small Main Street businesses, not only in New Mexico but throughout the United States, is dynamic and steadily evolving. Over the past decade, demographic shifts, broader economic trends, and evolving buyer motivations have had an effect on the types of businesses sought out. Just as before, buyers look for businesses that have strong and reliable financial performance, but an ever-growing pool of buyers look for opportunities that they can bring...

07 November, 2024

For many business owners, deciding to sell their company is one of the most significant financial decisions they will ever face. This choice not only alters their financial situation but also impacts their lives as a whole. Life after selling a business can be vastly different, so it’s essential for owners to consider what their future might look like post-sale. Sellers must carefully contemplate both the financial and personal implications of selling long before they put...

02 November, 2024

BizBuySell just published its latest quarterly Insight Report. According to this market watcher, 2024’s third quarter posted its fifth consecutive quarter of year-over-year gains, representing a 5% growth over 2023 but slipped 2% from the last quarter. This decline is attributed to business sellers waiting to see the outcome of the upcoming election and hoping to take advantage of further anticipated interest rate cuts, something we’ve been observing as well. While more intuition than anything...

01 November, 2024

It’s easy to see why buyers focus on a business’s finances during due diligence. But P&Ls and balance sheets only tell part of the story—they show how the business performed under the previous owner’s watch. Now it’s your business, and you’re the X-factor. With so much activity leading up to getting to the closing table, it's often easy to get swept away in all this activity and not give much thought into what happens next....

31 October, 2024